Article Table of Contents
Off-page SEO is a long-term strategy that focuses on building your online presence and reputation through engagement, interaction, and the creation of quality content.
It is a strategy based on the quality of content and links pointing to the website. It’s not about getting a lot of links from sites that rank lower on search engines. It’s about getting links from authoritative websites and high-quality websites that feel your content is interesting, relevant, and authoritative.
Typically the more high authority and relevant websites that link to your website, Google will see your website as an authoritative and relevant source of information and more your website to the top of the Google search engine.
Having your website at the top of the Google search engine means more people will find your website when they click on a relevant keyword in the search engine.
Being at the top of the search engines for the correct keywords equates to more people on your website that will take the required action, whether enquiring, purchasing, clicking to an affiliate offer, or signing up to your email list to receive your newsletters.
Off-page SEO is a more advanced form of SEO compared to on-page optimization. It deals with the following:
- Building link popularity by acquiring high-quality links from other websites or social media channels.
- Increasing social media engagement to generate more visibility for a website or content
- Creating positive commentary about a website or content by publishing quality guest posts on other blogs and websites
Three Main Areas To Help You With Your Off-Page SEO
1. Content Marketing
Content marketing is a marketing technique that focuses on creating and sharing content with a specific audience to build awareness, drive traffic from qualified leads with customer engagement, and generate a backlink to your website.
2. Social Media Marketing
Social media marketing is a form of digital marketing that utilizes social media platforms to market a product or service and provides you with the opportunity to build brand awareness.
Social Media Marketing (SMM) develops and maintains a pertinent, valuable, and consistent social media presence on prominent social channels like Facebook, Twitter, LinkedIn, Google+, YouTube, etc.
3. Link Building
Link building is an essential part of Search Engine Optimization, and it involves acquiring links from other sites. Engaging in link acquisition is a way to improve the trust and rank of your site, as links from other relevant sites are considered an indication that your site is trustworthy.
Local search marketing involves optimizing a company’s website for searches on its location and advertisements on local listings websites. It can be done through keyword research, optimizing content for local searchers, advertising with map packs on key directories and online directories, and establishing a presence on social media channels.
10 Off-Page SEO Techniques That Work
We have listed nine off-page Search Engine Optimization techniques that will help increase your website’s authority and relevancy to increase its Search Engine Ranking Positions (SERP’s):
1. Guest Blogging
Guest blogging is one of the oldest off page SEO strategies that online marketers have used. The strategy has been around for years, and digital marketing companies are still using it to drive traffic to their website and grow their audience base.
Guest blogging is a marketing strategy that involves publishing content on other websites to drive referral traffic back to the author’s site. There are many ways blog owners can set up guest posts, but most often, they will be published as blog posts on other sites or as articles on media sites with syndication rights.
2. Brand Building
Building a brand for SEO is a long process. It requires a lot of time and effort, but it can be worth it in the end. SEO is an essential part of any digital business. It’s the foundation of your website, and customers will find you through search engine results pages.
3. Content Marketing
It is crucial to be found by your target audience. You need to create high-quality content that will attract the audience and be shared on social media.
It can take days or even weeks to get noticed on social media or online search engines. Sharing content will help you achieve this goal faster and will help with your SEO activities.
4. Press Releases
Press releases are a great way to gain backlinks from reputable media outlets to help improve the site’s search engine ranking.
Researchers have found that press releases can generate backlinks from media outlets, which helps increase a site’s search engine ranking.
5. Local SEO (GMB and Citations)
Google My Business (GMB) is the most important local SEO tool for any business. It has become a critical component of acquiring new customers, generating leads, and establishing your brand.
The GMB platform provides free tools that allow business owners to manage their online presence in one central location, with complete visibility into how their company performs on Google Search.
One of the most important features is the ability to verify ownership of a Google+ Page with GMB.
Citations are a great way to get your business name, address, and phone number (NAP) in many places to find by your prospects and found by Google to link back to your website.
Start submitting your company’s business information to local business directories like Yelp, Yahoo Local, and Google’s My Business.
Business directories often have high authority and boost your SEO with backlinks that will likely give you high rankings in search engine results pages (SERPs).
6. Social Media
Social media is a powerful tool for SEO as it can reach a lot of people. There are many ways in which social media can be used as an SEO strategy.
The most popular way is by using social media platforms like Facebook and Twitter to create links back to the website. These links, called off-page links, allow search engines like Google or Bing to find your website and rank it higher on their search results page.
Backlinks are not the only way that social media can help with SEO. It can be used as a place for content curation, customer service, lead generation, and so much more!
7. Forums
Forums are a great way to get backlinks because they let anybody with a question post a new thread, and they also don’t have strict guidelines about what kind of content is allowed, so it’s easy to share your website in the comment section.
Just make sure you have a quality question, and use a link in the signature when you ask it so that anyone can go straight from the forum to your website.
8. Influencer Marketing
Influencer marketing uses social media influencers, individuals with many followers on social platforms such as Instagram, Facebook, and Twitter.
Influencers can make online brands seem more authentic and accessible. They often endorse products to their followers and can play an important role in the purchasing decision-making process. For example, when purchasing a new mobile phone like the iPhone 7, customers may be persuaded by what influencers say about it.
Companies are using influencer marketing more than ever because they see the potential for significant ROI. But it’s not just about getting links – there are other benefits, too, including increased engagement with your target audience and better brand visibility on social media platforms.
9. Content Syndication
Content syndication is a technique for content marketing through which you reach out to other websites to publish your content. You can build backlinks for SEO by getting third-party websites to publish your content.
Content syndication, also known as guest posting, is a popular technique for content marketing. With this approach, you reach out to other websites to publish your content. The benefits of this strategy are manifold:
- Builds backlinks for SEO purposes.
- Improves the visibility of your brand.
- Drives traffic and leads.
- Helps you generate leads or sales if you are lucky enough that someone re-publishes the post on their website;
- Your blog posts become more authoritative and trustworthy with third-party backing.
Our Final Words
An effective strategy to improve your off-page ranking is to ensure that you get links from good websites. This way, when people search for the keywords you are targeting in Google, Yahoo, Bing, they can find your website on the top of the search engine results pages.
Off-page SEO is not easy to perform by yourself. It would be best to have a solid strategy backed by data and an expert understanding of how content affects rankings.
Your website will surely reach great heights in Google’s organic listings by combining solid Off-Page SEO and On-Page SEO.
Master off-page SEO and see what difference it makes to your website’s ranking website positions.