Digital marketing automation is an important part of marketing, using software to optimize campaigns and content to increase conversions or engagement on a website.
Digital Marketing Automation is a powerful way to help marketers save time, but it can also be a source of endless frustration.
Here are our top 10 ways you can use digital marketing automation to increase your business profitable growth:
1. Create Landing Pages That Convert With Lead Magnets
A Landing page
A landing page is a single web page designed to target a product or service to capture the landing page visitors information. The landing page typically has a compelling headline and sub-headline, a few paragraphs, bullets points, testimonials, reviews and trust signals (such as authority logos and a contact form).
The landing page is highly targeted to what the visitor is looking for and, therefore, is happy to fill out the form to submit their contact details to create a lead or enquiry.
A Lead Magnet
Lead Magnets are a great way to convert prospects into customers. Lead Magnets are, in essence, an offer you give away or a freebie in exchange for contact information.
The lead magnet is part of an offer on the landing page to build a list of potential customers and then email them for future advertisements.
The best thing about Lead Magnets is that both small and large businesses can use them. The only requirement is that the business needs to know how to make an effective Lead Magnet.
The landing page and lead magnet combination bring constant new customers into your funnel to convert into customers.
2. Automate Email Newsletters Or Send Out Bulk Newsletters
With a list of potential customers (obtained from the landing page and lead magnet combination) added to an email autoresponder, you can create engaging, automated emails to be sent out to people on your email.
Automating your newsletters is a great strategy for email marketing. You can set up an automated newsletter to be sent out at specific intervals, weekly or monthly.
This type of automation is great for generating content that your audience wants and needs regularly. It’s also important not to spam them with irrelevant or uninteresting information.
You want to make your newsletters engaging with value. When they’re sufficiently attracted, you can entice them into your funnel with offers, products or services. Eventually, you’ll convert some of these customers into repeat customers.
3. Use Chatbots To Promote Sales And Answer Customer Questions
Chatbots are the way of the future. They provide a conversational marketing experience that is more personalized and convenient than email.
The chatbot is a virtual agent that uses natural language processing to simulate conversations with customers. It is a fantastic tool for customer service, sales, and marketing as it allows consumers to easily get in touch with businesses through chat applications, like Facebook Messenger or Slack, without picking up the phone or going online.
Chatbots are operating as an extra layer between companies and their customers – they serve as an intermediary between customer service agents and the customer without having to interrupt real workflow. They allow people to browse products on their website, but they can also answer any other questions about products and services.
4. Use Social Media Automation Tools To Increase Engagement Through Facebook, Twitter, Instagram, Pinterest, Linkedin Etc.
As social media becomes our primary way of communication, managing it becomes more difficult as it takes up so much time and effort, making automation a welcoming alternative.
Social media automation tools can help generate more content and improve engagement in a day than what humans could do in a week.
The primary goal of social media automation tools is to increase brand awareness, drive traffic, connect with followers, and increase engagement. This is achievable through these automation tools because they can measure social media data and develop relevant content automatically to measure social media data.
Here are some tips on how to use these automation tools to increase engagement:
– Make sure your content is relevant and interesting. You need to know what your customers want before you start posting to them.
– Engage with your followers to avoid having a one-way conversation with them. You might get the best response if they feel like they can express themselves in your posts.
5. Turn Your Website Visitors Into Buyers With Popups And Lead Capture Form Modules
Popups have been a known source of revenue for websites, and lead capture forms are increasingly becoming a lucrative advertising tools.
Popups and lead capture modules are both beneficial to online marketers. They help increase conversion rates and create a more engaging user experience for website visitors.
Popups are one of the most successful and common types of lead generation and advertising. They can be integrated into websites to increase conversions and engagement with visitors. There are two main ways that popups work:
- The popup appears before a user clicks on a link that will take them somewhere else on the web; or
- The popup is placed in an area that is not visible on the screen until it is triggered by a user clicking on something else within the invisible space.
Lead capture modules are used for lead generation to collect information on a website visitor to make contact with. Popups are meant for consumers who need additional information on the website’s product or service.
On the website, when they click on either of these options, they will be taken to a landing page with relevant content targeted to their needs, which should help drive conversions.
Be careful about how many popups & forms you offer your website visitors because they can lead to frustrated users and a bad online reputation.
6. Automate Your Content By Creating A Content Calendar To Leverage The Power Of Consistency And Increase Conversions And Engagement Rates
When writing content, it’s important to plan and create a content calendar that you can stick to. The calendar should include everything from the topics you want to cover, the content types you want to write, and how often you’ll be writing.
An overly aggressive content strategy can result in bad content that doesn’t convert or to low-quality leads. By setting up a calendar allows you to assess your progress and make changes when necessary.
Thinking of new and fresh blog ideas is often one of the most difficult tasks for a website owner. Creating a content calendar to leverage consistency in their blog posts and increase conversions is one way around this.
AI Content Writing & Copywriting
AI content writing is a big part of the future of marketing. With the help of AI, marketers can do more with less work and focus on what they are best at – creativity and emotions.
When it comes to content marketing, you need to produce various types of content that will target every type of customer. AI content writing assistants can help automate your process by providing an endless amount of fresh content ideas. They can also help you with the marketing strategy by suggesting which type of content to produce.
With AI assistance, content marketers and copywriters have more time to create creative content for their clients, increasing the success rates for their campaigns.
The benefits for companies using AI writing assistants are massive. They get to spend more time focusing on their business and less worrying about creating and distributing their content while still coming up with something unique and engaging.
7. Integrate PPC Into Marketing Strategy For More Cost-effective Results
PPC marketing is a cost-effective marketing strategy that can find a product when your customer is searching. It requires optimization and understanding of strategy with the help of ATS (analytics tools), which ensures maximum ROI.
In PPC, your goal is to drive customers to your landing page, which will result in converting them into leads. You can also use it for branding purposes, where you drive traffic from search engines to your website and increase brand awareness.
How do you integrate PPC into your marketing strategy? Here are some strategies for success:
- Set up ATS to measure performance and pinpoint conversion rates.
- Optimize Landing Page Optimization.
- Track conversion rates on Google Ads (formally AdWords).
- Set up goals.
- Spend budget on highly relevant and targeted keywords.
- Optimize the campaign to ensure your ads are shown in Google for highly relevant ‘search terms’ typed by your prospective customers.
8. Optimize Your Website For SEO (Search Engine Optimization)
SEO is a process of optimizing the visibility of a company by the search engines. In other words, it’s a set of activities designed to help a business rank higher in search engine results pages, which can lead to more traffic and, eventually, increased revenue.
SEO is one of the most powerful marketing strategies for businesses today. It allows companies to build their online presence and reach out to potential customers from all over the world. More than ever before, companies are investing in SEO because it has proven time and time again that it works.
The benefits of optimizing your website for search engine optimization can be huge for your business. They include increased traffic to your site; higher rankings on the first page of a search; increased visibility; more customer leads and sales; increased engagement with website visitors, greater customer lifetime value (LTV), improved brand awareness, trustworthiness, and credibility.
9. Create Engaging Content On Your Blog To Increase Readership And Organic Traffic
When you have a blog that is not engaging, your readership and organic traffic will drop. People won’t stick around for longer to read posts that they find dull.
A good way to help automate the process to increase your business is to consider how your blog engages readers and converts them into customers.
Creating engaging content that solves a problem or provides help will increase authority and trust in your business, causing your potential customers to inquire.
10. Connect With Influencers In Your Industry On Social Media Platforms
Social media platforms have become a staple in modern-day marketing. However, the reach of these platforms has been limited to those who use them. This has led to the rise of influencers who grow their following and use social media to promote businesses.
Influencers have created an opportunity for businesses to grow their business in ways that were not possible before. They can connect with customers on a more personal level and create exclusive and relevant content for the audience they cater for.
This makes influencers a powerful tool for brands looking to establish themselves in their industry and help automate your products’ inquiries.
Our Final Conclusion
The use of digital marketing automation to grow a business is important. It can be used for many purposes, such as increasing the number of sales leads, increasing customers, and increasing its revenue.
These days all types of marketing software, tools and apps can be easily connected and integrated into automated workflows using Zapier or Integrately without coding knowledge.
With digital marketing automation, companies can make better use of time and resources and generate more revenue. Use it to your advantage and success.
